New Age Company Press Release
Just a few days back, there was a rumour doing the rounds about Steve Ballmer (CEO, Microsoft) getting stage time at the upcoming Apple WWDC 2010. Though it was just a rumour from an unverified source, the news had hit leading technology blogs on the internet. Several news publications carried the story too.
Traditionally, under such circumstances, companies involved would issue an official company press release. But in this particular case, Microsoft decided to do it differently. Instead of issuing a press release, they decided to use PR 2.0 practices and issued a light-hearted tweet from their official Twitter account instead.
I’m going to put my money on more companies increasingly replacing their official press releases with simple responses to rumours and other web related controversies / conversations. Welcome to the new age company press release. Not only does this set the record straight, but it also expedites the process of getting the word out as quickly as possible. It also becomes a point of reference helping bloggers and news agencies get an official source. I for one, enjoyed the humour brought out in Microsoft’s tweet.





