Tech Evangelism in 1984
With the birth of modern technology, evangelists always existed in the mix. They just didn’t know what they were doing. Each time you assist a new user into using the technology by helping them do it in their own way, you are evangelizing the technology itself. I recently found an early evangelism video from Apple for their (then) new-line of Macintosh computers.
This quick 16 min. video embodies every property a technology evangelism video is supposed to encompass:
1. Ideal video length (15-18 min.)
2. Video tour of how to use the technology (Operating System, Mac Paint)
3. Interviews with the creators (George Crow, Steve Jobs, Bill Atkinson, Bill Gates)
4. Showcase in various environments (transporting on a bicycle)
5. Relate technology use to real life situations (usage at a firm)
6. Appropriate background score (instrumental loop)
